Nightswim Agency

Ma Sha is a New York-based producer and DJ who has been active in the scene since 2017 when she co-founded event series – now a NYC staple – Kindergarten. Since then, she established a radio show which holds a monthly residency on The Lot Radio, as well as a record label that has won “Best Breakthrough Label” at the 2022 DJ Mag North America Awards. Focusing on cosmic club workouts with wigged-out rhythmic structures, the label “has become an essential outpost for hard-to-define, easy-to-dance-to club music in just two short years” [DJ Mag]; presenting “twisty, rowdy and unpredictable club music rooted in techno from both sides of the Atlantic” [Resident Advisor]. 

Apart from running Kindergarten Records, Ma Sha is currently focusing on her solo productions to present her take on experimental high-voltage dance music. “The Kindergarten Records founder does what she knows best: producing brain-melting club music with metallic drums that bounce with the force of a ricocheting pinball.” [Resident Advisor]. She has released three EPs on Steel City Dance Discs and Nervous Horizon, and has made appearances on TraTraTrax, Nerve Collect, Rhythm Section International, CEE, as well as Kindergarten Records. However, Ma Sha is not a novice within the realm of production; as she has been active as half of the band Sha Ru who have been on the radar since their debut EP in 2019. This Summer in 2025 marked an important new chapter since Ma Sha presented her debut live performance at MUTEK Montréal.